Decision
Analysis
outcome: The contract for the provision of sales and marketing agent services for Package B sites has been awarded to Redloft LLP.
summary: The decision at stake is the appointment of a Sales and Marketing Agent for three housing schemes.
topline: The Strategic Director of Economy and Sustainability has decided to award a contract for sales and marketing agent services for three housing schemes to Redloft LLP.
reason_contentious: This issue may be contentious as it involves the allocation of public funds and the selection of a specific company for the contract.
affected_stakeholders: ["Strategic Director of Economy and Sustainability", "Redloft LLP", "Local residents in the housing schemes"]
contentiousness_score: 6
political_party_relevance: There are no mentions or implications of political parties or political influence on the decision.
URL: https://ealing.moderngov.co.uk/ieDecisionDetails.aspx?ID=923
Decision Maker: Strategic Director of Economy and Sustainability
Outcome:
Is Key Decision?: Yes
Is Callable In?: Yes
Purpose: This report outlines the outcome of the tender process for the appointment of a Sales and Marketing Agent for three housing schemes: Lexden & Steyne Road, Northolt Grange Community Centre, and Golf Links Phase 3. Following a competitive mini-competition under the Peabody Sales & Marketing Framework Lot 3, three compliant tenders were received and evaluated. The evaluation process considered price, quality, and social value. The proposal is to award a contract for the provision of sales and marketing agent services for Package B sites to Redloft LLP, subject to initial pre-contract market testing exercise being undertaken for the Lexden Road scheme.
Content: This report outlines the outcome of the tender process for the appointment of a Sales and Marketing Agent for three housing schemes: Lexden & Steyne Road, Northolt Grange Community Centre, and Golf Links Phase 3. Following a competitive mini-competition under the Peabody Sales & Marketing Framework Lot 3, three compliant tenders were received and evaluated. The evaluation process considered price, quality, and social value. The proposal is to award a contract for the provision of sales and marketing agent services for Package B sites to Redloft LLP, subject to initial pre-contract market testing exercise being undertaken for the Lexden Road scheme. That, the Strategic Director of for Economy and Sustainability: i Agreed that Appendix 1 (Sales & Marketing Package B - Tender Report) was not for publication on the basis that it contained information relating to the financial or business affairs of any particular person (including the authority holding that information) as set out in paragraph 3 of Schedule 12A of the Local Government Act 1972 (as amended). ii Agreed to award a contract to Redloft LLP, to commence as early as September 2025.
Date of Decision: September 3, 2025